EHz · Z
Design Director Assistant
From July 2023 to May 2024, Worked for EHz · Z, A celebrity Fashion brand.
I led design iterations for seasonal collections in celebrity brand Ehz · z, utilizing Adobe Creative Suite to create detailed sketches and technical drawings that embodied the brand's contemporary, streetwear-inspired vision. My contributions to the research and design of high-impact fashion trends enhanced brand visibility, leading to a 15% increase in online engagement following product releases, as part of overall sales that generated 42 million USD in 2023. I played a pivotal role in the development process by collaborating with cross-functional teams—including design, production, and marketing—to refine designs, ensuring they aligned with both the aesthetic and strategic goals of the brand.
From August 2020 to July 2021, Worked for SHADOWVOXEL, A High-End Individual designer brand in Beijing.
I worked as a Designer Assistant in a high-end fashion brand Shadowvoxel, where I supported the creation of look-books, assisted in photoshoots and model fittings, and ensured the collection was showcased effectively. I also designed peripheral products, such as accessories, and helped plan sale activities to align with the brand’s marketing strategies. Additionally, I was responsible for contacting factories to coordinate production, as well as organizing inventory, ensuring timely delivery and availability of products. This role involved close collaboration with the design and production teams, where my attention to detail and ability to handle multiple tasks contributed to the smooth execution of projects.
In March 2021, Served as the assistant team leader of backstage at Beijing Fashion Week and Hainan Intangible Cultural Heritage Fashion Runway.
I led and coordinated a team of 16 assistants, ensuring seamless communication between designers, models, and production staff, which resulted in 100% on-time show starts and zero disruptions during key showcases. As the primary contact for resolving on-site emergencies, I swiftly addressed wardrobe malfunctions and logistical challenges, ensuring the successful execution of over five fashion shows without any major delays or issues.
